Rick's Marketing Plan

When you list your home with Arlington Condo, you get a comprehensive marketing plan that presents your home to a regional and national audience through the Internet, high quality digital print and advertising.

The Market

You can't control the market, but a good realtor will know the pulse of the market. There are numerous forces at work that shape the real estate market. Most notably, housing supply, interest rates, employment, lifestyles, demographics, taxes and, of course, location. Rick tracks the market numbers by numerous categories to provide a detailed assessment of the state of the market.

Price

An in-depth market analysis is performed to arrive at the highest asking price that will generate you the highest sales price. If your home is priced too high, it won't sell; too low and you leave money on the table. More on pricing.

Condition of the Property

Properly preparing your home for sale can make the difference between a quick sale above asking price, and a home that sits unsold for months... even after several price reductions.

Specific recommendations will be made for improvements, cosmetic changes and repairs. Minor changes can often mean big returns ! Read more.

Exposure - Virtual Tour - a 24x7 open house !

Exposure or marketing of your property is a key component in the selling process. The greater the number of buyers that know your property is for sale, the greater your chances of finding a buyer at your asking price.

Today, the internet is the first place buyers begin their home buying journey. If you want to have maximum exposure for your property and get top dollar, your property needs to have a web presence. Through the use of the internet, digital photography, quality print materials and advertising, your home will receive maximum exposure.

Contract Negotiation

Once you have multiple offers on your condo, knowing how to select the best one and negotiating from a strong position can mean thousands of dollars in your pocket !